When a project is being implemented, there may come a time when funds run short and the work cannot continue as planned. In such cases, fundraising becomes an important way to secure additional resources needed to complete and sustain the project.
Fundraising is the process by which an organization, individual, or team seeks financial support to achieve its goals. These resources may come from individual donors, corporations, foundations, governments, or community networks. To succeed, it is important to research carefully and identify the right audience to approach for support.
At its core, fundraising is driven by a desire to create long-term positive impact on society. For some, it may also bring added benefits such as stronger networks or improved reputation. However, not everyone chooses to give. Common reasons include:
- Believing the cause cannot be changed.
- Doubting whether their contribution will make a difference.
- Simply not being asked to give.
Even with these challenges, fundraising does make an impact. Donors are far more willing to contribute when they are confident in the clarity, transparency, and strength of the fundraising plan or template an organization presents.
Below is a sample fundraising template that organizations can adapt when approaching potential donors:
Download the case of support for fundraising template
Guide Questions for Building a Case for Support
- Who are you?
- What does your organization do?
- Why is this project important?
- What positive changes will result once the project is completed?
- What negative outcomes could happen if the project fails?
- How much money do you need?
- When do you need the funds?
- Who else is supporting or donating to your organization?
